Paul Rivera Talks How The Shop Is Reshaping The Culture [Video]

Paul “PR” Rivera is a mover and shaker in the world of entertainment. The New York native has worked at the intersection of sports, business, and fashion for more than two decades. He is the chief marketing officer for Spring Hill Company in partnership with NBA superstar LeBron James and Maverick Carter and the co-founder of The Robot Company, a brand and culture consultancy.

Rivera is also the co-creator of the Emmy-winning show “The Shop,” which features some of the biggest names in entertainment for “unfiltered conversation and debate.”

For his latest endeavor, Rivera has released his new book “The Shop: Where Culture Shapes Up.” Inspired by the hit series, the book chronicles athletes, artists, and entrepreneurs such as Fat Joe, Bad Bunny, Tom Brady, Teyana Taylor, Rich Paul, A’ja Wilson, Pharrell, and Chloe Bailey just to name a few.

Rivera spoke about how his love of basketball led him on his current path and his early connection …