How to develop a sonic identity: 4 expert tips [Video]

Adopting a sound-first strategy is more than simply a fad; it’s a calculated move that gives brands a competitive edge in the modern marketplace. As the world grows increasingly sound-focused, it’s time for brands to reconsider their marketing strategies by implementing sound-first design, that’s everything from the best audio logos down to unique sound experiences that help people connect with a brand.

By integrating sound from the start and aligning it with your brand’s core, you create a cohesive and memorable experience, boosting consumer engagement and strengthening emotional connections. For more about sonic branding, see my piece on why sonic branding is important, which includes some of my favourite sonic examples.

But if you want to incorporate sound into a brand’s identity, read on for my tips. Building a brand around sound might be unusual for traditionally visual-first creatives, but it follows a similar process.

01. Understand your brand

First you start with understanding the core essence …