Will WPPs new app, Moral Me, be the ultimate test of our belief in AI? [Video]

The app will show how much trust people will put in AI and their willingness to integrate it into every aspect of their lives.

WPP is preparing to launch its latest app, Moral Me, which will crowdsource answers to moral dilemmas faced by users, positioning artificial intelligence at the heart of ethical decision-making.

This new development isn’t just about technology; Moral Me is part of a broader shift in how AI is being integrated into our lives and the ethical questions that arise as it begins to play more human-like roles.

At WPP’s Stream conference in Athens, experts including Daniel Hulme, WPP’s chief AI Officer, and Kate Devlin, an AI professor at King’s College London and the author of Turned On: Sex, Science and Robots, explored the growing impact of AI on human relationships, morality and the nature of consciousness.

AI is no longer confined to improving efficiency or automating …

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