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Gurman: Mac launch still expected after iPad mini press release [Video]

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While Apple announced a new iPad mini with a press release last week, the company still has bigger plans to announce new Macs this month. As inventory runs low at Apple Stores, we’re expecting updates to the MacBook Pro, iMac, Mac mini, and more.

According to Bloomberg’s Mark Gurman, Apple won’t hold a “full-scale, iPhone-like event” for the new Macs. Instead, Gurman’s expectation is that it will be an “online-focused” launch, while press will still be offered hands-on opportunities.

Gurman says:

Latest on Macs: Inventory at Apple retail stores is very low on iMacs, Mac mini and MacBook Pros, Magic Keyboards, Magic Mouse and Magic Trackpad. I still anticipate imminent M4 upgrades for the iMac and MacBook Pro, as well as a full-scale Mac mini overhaul.

I’ve seen no evidence to suggest Apple will hold a full-scale, iPhone like event at its headquarters with press. Instead, I’d anticipate the announcement to be online-focused with press hands-on opportunities, not …

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