The NBA’s “most expansive creator program” tips off with Kai Cenat collab [Video]

Ahead of the NBA‘s opening night on October 22, the association has announced its influencer marketing plans for the upcoming season. An extensive, wide-ranging series of creator initiatives will kick off during the very first game of the season, when Kai Cenat will join the TNT crew in Boston to watch the Celtics take on the Knicks.

A press release describes the NBA’s 2023-24 slate as the “most expansive creator program” the pro basketball league has rolled out to date. The plan is to build on existing initiatives while simultaneously unlocking new opportunities for hoops-happy creators.

Cenat and Drew Afualo will be two of the first creators to participate in the NBA’s season-long undertaking. Cenat will show up across NBA social channels on the 22nd, when he’ll share his experience at the hotly-anticipated Celtics/Knicks tilt.

A day later, it will be Afualo’s turn. The host of the Comment Section podcast will attend the matchup between the …