The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads

Using full-funnel ad capabilities for brand impact [Video]

Categories
Global Marketing Strategies

Huggies is one of the top three baby diaper category players, as well as one of the top three diaper brands preferred by consumers in India.1 To reverse a declining trend in the share of new customers, the brand worked with the Amazon Ads team to develop a robust full-funnel strategy.

From September to December 2021, the campaign on Amazon DSP ran for 12 weeks and delivered 90 million impressions with a reach of 25 million impressions. The video completion rates for the campaign were on par with category benchmarks at 80%, while the cost per video completion was 20% better than the category benchmarks. For static creatives, the click-through rate was 0.43%, on par with category benchmarks. The brand also witnessed an increase of 2.65% in branded searches for “Huggies”.2

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos