NBA and Nike extend partnership deal for 12 years [Video]

The NBA and Women’s NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms, apparel, merchandising, marketing and content for the leagues.

The exclusive apparel extension comes on the eve of the start of the NBA’s 79th season and a day after the New York Liberty won the WNBA crown and also covers the developmental G-League.

“Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades,” NBA commissioner Adam Silver said.

“With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.”

The extension’s new content provisions include a greater commitment to youth basketball and a deeper investment in the WNBA plus a joint membership to deliver fans …