Why Vans and The North Face Owner VF’s Stock Is Plunging Monday [Video]

Shares of Vans and The North Face owner VF Corporation (VFC) slumped Monday as JPMorgan put the apparel giant on its “Negative Catalyst Watch” list and warned about its financial outlook.

JPMorgan analysts wrote in a note to clients that after “recent fieldwork and management access,” they cut their fiscal 2025 earnings per share (EPS) estimate to 65 cents, which they noted was 35% below the Wall Street consensus. The analysts based that on an 8% year-over-year decline in revenue, also worse than consensus forecasts. 

JPMorgan warned of “continued wholesale challenges” at The North Face, noting management said retailers were reluctant to take inventory risks because of the warmer start to the fall and winter last year. The analysts added their research found “ongoing traffic headwinds globally across brands in the portfolio” impacting direct-to-consumer revenues.

The analysts maintained a “neutral” rating on the stock, with a price target of …