Book Club Discussion – 8 Second PR by Liz H. Kelly [Video]

💡 8-Second PR: Exploring the Relationship Between Marketing and PR in Aviation

In this discussion, Paula  and John Williams, Ben Neivert, Stella Bouldin and Angel Duliguez delve into 8-Second PR by Liz Kelly, examining how marketing and PR intersect, the importance of reputation management, and how modern tools like AI can enhance PR efforts. They share real-world anecdotes, discuss the challenges of maintaining trust in aviation, and offer insights on making impactful first impressions in both sales and public relations.

Summary Timestamps:

0:00:00 – 0:00:55 – Introduction to 8-Second PR and the relationship between marketing and PR. Discussion on how everything a business does impacts public relations.

0:00:56 – 0:02:46 – Evaluating the concept of “all PR is good PR” and its relevance in the aviation industry, where trust and reputation are crucial.

0:02:47 – 0:04:30 – Embracing controversy in PR while maintaining competence and authenticity in communication.

0:04:31 – 0:08:20– Discussions …