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Online Shopping Habits: Viral Music Video Exposes Australia’s Guiltiest Habits

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Global Marketing Strategies

Australians love a bit of online retail therapy. And who can blame us?

Sure, there are still a few things you have to go shopping for in-person, like cars or high-end watches, but it’s never been easier to shop online. The reality is that it’s what most Australians prefer – the shrinking retail sector is proof that brick-and-mortar establishments haven’t moved with the times and don’t offer the level of customer service or discounts needed to keep people shopping.

Why would you want to go to a clothes store when online retailers offer same-day delivery, free returns, better prices, and a 0% chance of having to deal with other customer’s bullsh*t?

The value proposition of online shopping has grown significantly during The Pandemic – going shopping in public’s suddenly become a lot less palatable (or straight-up impossible for some goods, as many stores have closed their doors).

However, there are a …

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