Branding has changed. You now need a sonic identity too [Video]

In a world dominated by visuals, it’s time for brands to reconsider their marketing strategies by implementing sound-first design, creating more memorable and immersive experiences that profoundly connect with consumers.

Historically, audio has typically played second fiddle to visuals in brand identity, mainly because early media was dominated by print ads – after all, it’s tough to include sound in a magazine ad. But as media evolves and we move into a more audio-centric era, driven by platforms like TikTok and the rise of audio-focused industries like podcasts and voice tech, it’s clear that sound is now a key player.

Brands that overlook sound in their campaigns risk falling behind. Embracing a sound-first approach – considering audio from the start and integrating it alongside visual elements –opens up new creative opportunities and helps futureproof your brand in an increasingly audio-driven landscape. And it’s not all about having one of the best audio logos…