PostedonFriday, October 18, 2024
Toronto VFX and post house The Vanity (whose best work we track here), supplies the visual fun in this spot directed by Oscar-winner Joachim Back thru Partners Film and agency Broken Heart Love Affair for The Rec Room.
Sara Moore, CMO at Cineplex: “The idea of for the campaign came out of the notion that we need to carve out more time in our lives to simply have fun and visiting a Rec Room is just that. It’s a one stop destination for gaming, fun food and drinks, friendly competition and entertainment.
Marty Hoefkes, CD at Broken Heart Love Affair: “With the claw concept, we took this iconic, playful device and used it to rescue people from the playless moments in their daily life. Hopefully, it will inspire people to reprioritize play in their lives.”
Client: The Rec Room CMO: Sara Moore VP, Consumer Marketing: Vanessa Porter Marketing Director: Jocelyn …
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