YouTube influencer marketing in 2024: How to do it right [Video]

Ah, YouTube — the social media pioneer of long-form video content, and (still) a powerhouse for influencer marketing in 2024.

Case in point: The near-20-year-old video network is the second-most visited website in the world.

But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?

Featuring inspo-worthy examples and a seasoned marketer’s tips for finding the right influencers for your brand — we’re breaking it all down below.

YouTube influencers, or YouTubers, are content creators on YouTube who have accumulated a large following (high number of subscribers) on the platform.

Influencers on YouTube may share recommendations for products or services to buy, and are often hired by brands to create promotional content.

From unboxings captured on laptop webcams to Sundance-worthy productions, these internet personalities have the …