Franchise Expansion Strategies and Opportunities [Video]

So, you’ve got a franchise that’s doing pretty well, and now you’re thinking, “What’s next?” Maybe it’s time to bring your brand to fresh pastures. That’s right, we’re talking about franchise expansion.

Expanding your franchise can be like starting a sequel to your favorite movie – you have the audience, they love the plot, and you’re finally ready to give them more of what they love.

But let’s be real for a second, expanding involves more than just planting your flag in new locations. It’s about smart growth and tapping into new communities. Not only are you opening new stores, but you’re also capturing new markets and getting a whole new crowd to talk about your business.

As thrilling as it sounds, however, franchise expansion is not without its challenges. Figuring out where to set up shop, crunching the numbers on investment costs, and keeping your brand’s charm consistent across the board …