84% of Consumers Make Purchases Based on AI-Driven Recommendations, says Shiprocket Report [Video]

With AI taking center stage in every industry, recent data by Shiprocket suggests that AI-driven recommendations and social media influencers shaped consumer behaviour during this festive season sales. In the fashion and beauty categories, 84% of consumers made purchases based on promotions or influencer suggestions. 

Shiprocket, one of India’s leading eCommerce enablement platforms recently released data insights projecting the Indian festive eCommerce market to reach $12 billion during the key months from October to December 2024. This represents a substantial 23% increase compared to $9.7 billion in 2023. 

The report noted that the growth is largely driven by consumer demand in categories like fashion, electronics, beauty, and personal care, along with a surge in quick commerce, which alone is expected to contribute $1 billion in GMV.

Well, the continued rise of digital penetration in Tier-2 and Tier-3 cities has fueled the festive eCommerce growth in India. The improved internet accessibility, …