No need to create demand in India. Just tap into existing need: Balancehero India COO [Video]

Did you know that credit behaviour and gaming apps are correlated? Alternative Credit Data, a credit assessment model, can indicate the possibility of bad credit behaviour in people who have more than three gaming apps on their phone. 

That was one of the many fascinating insights Souparno Bagchi, COO of Balancehero India, shared in a fireside chat at TechSparks Bengaluru with Shivani Muthanna, Director – Strategic Partnerships & Content, YourStory. 

Bagchi shed light on how location as a metric had replaced socio-economic metrics of creditworthiness with improvement in Indian digital infrastructure. As more and more digital highways came into the picture, mobile penetration and customers’ awareness towards digital transactions in terms of opportunities had emerged as two frontline indicators of the scale of financial inclusion, he said. 

On the scale of opportunities in the Indian landscape at present, Bagchi said, “Financial inclusion is going beyond UPI payments and lending today. Even if we take a pragmatic approach, the lending is …