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BharatGen Launches e-vikrAI, Vision Language Model for Indic e-Commerce [Video]

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E-commerce Marketing
  • Last updated October 16, 2024
  • In AI News

By simply uploading a product image, sellers receive auto-generated titles, descriptions, features, and pricing suggestions, all infused with a deep understanding of Indic culture.

BharatGen, India’s first government backed multimodal AI initiative, has released e-vikrAI, an advanced solution powered by Vision Language Models, tailored for product images in Indic e-commerce.

e-vikrAI simplifies cataloguing for sellers, eliminating the need for manual input. By simply uploading a product image, sellers receive auto-generated titles, descriptions, features, and pricing suggestions, all infused with a deep understanding of Indic culture. 

A key highlight is its explainability feature ‘e-vikrAI’, that can translate and vocalise product descriptions in various Indian languages, enhancing accessibility for sellers nationwide.

BharatGen stands for building “GenAI for Bharat, by Bharat.” Union Minister Dr. Jitendra Singh inaugurated the project last month and it aims to revolutionise public service delivery and enhance citizen engagement through AI. 

Spearheaded by IIT Bombay under …

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