How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

Lenovo Announced as FIFA Technology Partner for 2026 and 2027 World Cups [Video]

Categories
Marketing Technology
  • Last updated October 16, 2024
  • In AI News

The FIFA World Cup 2026 will feature 48 teams and be hosted by three nations for the first time, while the 2027 FIFA Women’s World Cup will take place in Brazil, marking the first time the event will be held in South America.

Illustration by Inside Fifa

Lenovo has been named the Official Technology Partner for FIFA, covering both the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. The company announced this move at the Lenovo’s Tech World innovation event held at Bellevue, Washington on October 15. 

This partnership places Lenovo in FIFA’s top-tier sponsorship category. Lenovo will integrate its AI innovations, devices, and data center infrastructure to enhance fan engagement and help FIFA achieve its goal of growing the sport globally.

I’m excited to announce that Lenovo has become the Official Technology Partner of FIFA, including both the FIFA World Cup 26™ and FIFA Women’s …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads