Sport and Play Collide in Nike x LEGO Global Campaign by Colors And The Kids – Motion design [Video]

Berlin studio Colors And The Kids just dropped us their quick and chaotic pop culture mash-up with Nike x LEGO joining forces for a global campaign designed to work on both mobile screens and massive billboards.

From the team at C A T K: “When Nike Kids Global approached us to create the hero announcement for their groundbreaking partnership with LEGO, the brief was clear: an iconic animation that merges the worlds of sport and play into an unforgettable composition and sound experience. 

“The result is a colorful, kinetic world where the spirit of Nike and the whimsy of LEGO collide in surprising ways.”

“The result is a colorful, kinetic world where the spirit of Nike and the whimsy of LEGO collide in surprising ways. The film is further enhanced with bespoke music and sound design drawn from a library of LEGO brick clicks and the sounds of movement, sport, …