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Brat Winter? Abbey Theatre to stage ‘brat’ adaptation of Jane Austen’s Emma [Video]

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Global Marketing Strategies

THE ABBEY THEATRE is staging a production of Jane Austen’s Emma – but this time it’s “brat”.

This adaptation is promised to be a “period-but-playful” retelling of the classic comedy, which follows the title character Emma and her upper-class peers in a Georgian-Regency era England.

Adapted by Kate Hamill and directed by Claire O’Reilly, the play boasts a contemporary soundtrack with the same lovable characters.

For those who are better acquainted with the theatre than TikTok, a quick explanation of the recently-popularised “brat” aesthetic and lifestyle may be useful before making the trip to the Abbey.

The Journal has a handy guide to the concept which you can find here, but in summary the word “brat” took on a new meaning earlier this year upon the release of an album of the same name by British singer Charli XCX.

While some may say the “brat” aesthetic is so June 2024, a remix …

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