Why Qatar Airways is making its customers the stars with AI-powered brand storytelling [Video]

The airline’s new brand campaign, which leverages AI to place people’s faces (literally) into its ad, signals a broader trend towards tech-powered personalization in brand storytelling and customer engagement.

In the modern marketing era, where consumers expect more from brands than products and services alone, Qatar Airways’ latest marketing efforts are proving that innovation doesn’t have to be flashy – it just has to connect.

Notably, the brand is doing that through personalized digital storytelling. Not just the kind of personalization that we often talk about in terms of relevant words and images. The airline’s new ‘AI Adventure’ ad isn’t just something viewers can watch, it’s something they become a part of – literally.

In a first for the airline industry, the ad allows viewers to have their face (and their friend’s) seamlessly swapped with that of the lead characters in the story narrative, as they embark on a global adventure – all without having to leave their homes.

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Tags Consumer Behavior, Social Media Trends, Trend Analysis