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LOTTE HOTELS & RESORTS migrates to Sabre SynXis Central Reservations System | PR Newswire [Video]

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Global Marketing Strategies

South Korea’s largest hotel group is deploying an extensive suite of Sabre Hospitality technology across its brands to further enhance distribution, reservation management, and guest experience capabilities

, /PRNewswire/ — Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, is now the primary reservation platform for LOTTE HOTELS & RESORTS.

This migration marks a major milestone for LOTTE HOTELS & RESORTS as they transition to the advanced capabilities of Sabre’s SynXis Central Reservation System (CRS). The strategic move will streamline reservation processes and distribution capabilities across the LOTTE portfolio, while enhancing retailing opportunities, and supporting their growth ambitions in South Korea and internationally.

“We’re laser focused on enhancing the end-to-end experience for our guests, which is why we chose to deepen our alliance with Sabre Hospitality,” said Jaehwan Kim, Chief DX Officer of LOTTE HOTELS & RESORTS. “By adding our properties to the SynXis CRS, we are positioning …

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