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High River biogas project website removed [Video]

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Global Marketing Strategies

The company behind a contentious biogas project near High River removed its website after Canada’s anti-greenwashing rules came into effect.

Rimrock Renewables, in partnership with Tidewater Renewables Ltd. and Korova Feeders Ltd., is proposing the development of a biodigester facility that would use manure and other waste from a 35,000 head of cattle feedlot in Foothills County to produce natural gas, a process the company has said comes with major environmental and economic benefits.

But since new truth-in-advertising amendments to the Competition Act in Bill C-59 became law on June 20, requiring businesses to provide evidence to support environmental claims, the Rimrock Renewables website has been offline.

Under the legislation, any statement about a product’s benefits for protecting the environment or mitigating the effects of climate change must have “adequate and proper substantiation in accordance …

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