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Mark Pope’s program-first messaging put on full display at Big Blue Madness [Video]

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Public Relations

Anyone else feel like they woke up this morning after the wildest fever dream of all time? Sitting in a pool of sweat, just dazed and confused wondering what in the world you just experienced? It certainly wasn’t our reality. It was impossible, a sequence of events fit for another Marvel multiverse spin-off with 14 million scenarios and just one leading to total harmony in Mark Pope‘s push to make this Kentucky’s Team.

Not his team. Not their team. Our team.

That’s been the messaging since Pope’s sold-out introductory press conference, making an oath from day one to never make anything about him. He wanted to return the program to the hands of the most passionate fanbase in all of sports, prioritizing wins and banners at this level, making sure folks spending their hard-earned cash and vacation days to follow the team wherever they went were rewarded for their unwavering support and loyalty.

Thing is, Big Blue Madness …

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