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BBC in last-minute U-turn over decision to show major sport event for free as Great Britain aim to make history [Video]

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Event Marketing and Sponsorships

THE BBC have performed a last minute U-turn and are now showing the America’s Cup.

This weekend’s sailing action between Great Britain and New Zealand in Barcelona looked set to be unavailable on free-to-air TV.

The Beeb struck a late deal to show the America’s Cup actionCredit: Getty
Great Britain are aiming to win the event for the first timeCredit: Reuters

The BBC were reportedly offered the chance to show the event for FREE but still failed to reach an agreement.

Reports from The Telegraph claim they had an issue with branding on the live feed’s transition.

This year’s America’s Cup is sponsored by Louis Vuitton.

But in the 11th hour, the BBC reached an agreement and they are now showing the battle for the Auld Mug.

Fans can watch on the iPlayer, Red Button, BBC website or app.

A spokesperson for the America’s Cup told The Telegraph: “We are very happy that BBC is taking the live feed …

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