Professional Certificate in User Research (USERRESEARCH) [Video]

Module 1

Introduction to user research

This module provides an overview of user research and explains why it’s fundamental to UX design. You’ll explore the role of the researcher, and get introduced to the research methods covered in the course. You’ll also learn about the ethics of conducting research with people.

• What is user research?

• The three phases of research

• The role of the researcher

• Challenges in user research

• Types of research

• Quantitative vs. qualitative research

• Overview of research methods

• Researching ethically

Module 2

Planning the research

In this module, you’ll learn how to plan a research project. This covers formulating research questions, choosing research methods and recruiting participants. You’ll also learn about participant rights and how to manage data efficiently and ethically.

• The research plan

• Defining research questions

• Running a stakeholder kick-off meeting

• Choosing research methods

• Recruiting participants

• The rights of participants

• Developing the research …