MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY [Video]

LONDON, Oct. 11, 2024 /PRNewswire/ — Late autumn in the concrete jungles of middle European cities can often be cold, grey, and wet. However, life doesn’t have to be this way. Last night, Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aimed at awakening both dormant and new mountain enthusiasts, encouraging them to embrace the outdoors.