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Legal marijuana advocates call opponents’ ad false and deceiving [Video]

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Public Relations

SIOUX FALLS, S.D. (Dakota News Now) — The election is just 26 days away, and the rhetoric is heating up around Measure 29, which would legalize recreational marijuana in South Dakota.

A similar measure passed in 2020 before being struck down by the state’s Supreme Court a year later. Then, another similar measure failed in 2022.

Now, one side is calling out the other for the claims made in a commercial.

Matthew Schweich is the president of South Dakotans for Better Marijuana Laws, leading the charge for Measure 29.

In both a press release and a Wednesday morning press conference he called, Schweich claimed an ad produced and funded by Protecting South Dakota Kids is “demonstrably false and deceptive” — and called on the opposing group to take down the ad.

“The intent of this ad is obvious. It is intended to deceive South Dakota voters into thinking Measure 29 legalizes or decriminalizes hard drugs,” Schweich said.

In the commercial, …

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