The top 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes [Video]

Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future — from the unstoppable rise of AI and retail media to the creative strategies driving success in an evolving, social-first landscape.

As Advertising Week New York 2024 comes to a close, one thing is clear: the advertising industry is undergoing a profound transformation. From the rise of retail media to the growing impact of AI, and the challenges posed by data signal loss on the web, the event offered a glimpse into the future of marketing. Despite the surge of excitement around AI, emerging tech, new media investments and adtech advancements, key discussions and expert insights on the conference floor suggest that creativity remains essential.