Iron Mountain and ANALOGr Partner to Preserve Artists’ Cultural Assets [Video]

Iron Mountain Media and Archive Services, which provides physical and digital archiving for the media and entertainment businesses, has struck a partnership with ANALOGr Authentication to help artists preserve their cultural legacies, the companies tell Billboard. Through the collaboration, artists will have an end-to-end solution to protect their assets while monetizing and preserving them for future generations.

Iconic producers Jimmy Jam and Terry Lewis are the first musicians to have their assets valued under the partnership, from musical instruments to recording gear the duo used in their collaborations with such A-list artists as Michael Jackson, Janet Jackson, Mariah Carey, Luther Vandross, George Michael and Gwen Stefani. This marks the first time the Grammy-winning producers have properly archived, restored and preserved their assets.

The services provided under the partnership include ANALOGr’s “research and documentation services to organize, authenticate and validate the provenance and value of artists’ physical assets” and Iron …