Name: Nothing is off limits reinventing customer engagement in a 'phygital world #OnlineMarketing #SEO #ContentMarketing #DigitalMarketing #EmailMarketing [Video]
Uploaded: 2024-10-10T14:41:29+00:00
Description: Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

Nothing is off limits reinventing customer engagement in a ‘phygital world [Video]

Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

In a world where emails vanish in seconds, what’s keeping a piece of print in someone’s home for 17 days? That was a question for attendees at The Drum Live, as we challenged marketers to rethink what they know about customer engagement in a digital world.

One of the hottest topics in marketing right now is ‘phygital’ experiences – the fusion of digital and physical channels. It’s the industry’s answer to overcoming screen fatigue, but are marketers missing a trick by overlooking what is, arguably, one of the most modern, traditional mediums out there?

As marketers focus more on creating seamless, customer-centric experiences, print is quietly carving out a unique role in the mix to connect with customers on a deeper, more personal level …

Tags Content Marketing, Digital Marketing, Email Marketing, Online Marketing, SEO