Laya Leveraging the Power of Sport to Combat Loneliness [Video]

Laya Healthcare has unveiled its latest sponsorship campaign, ‘We are one. Always.’.

It is a powerful and captivating campaign linking to their Connacht, Leinster and Munster Rugby partnerships to help combat loneliness in Ireland, leveraging the social connection offered by the rugby community.

The campaign has been created in collaboration with Legacy Communications and produced by Roamer.

Through expert led research, laya healthcare unearthed that loneliness is a silent and growing epidemic in Irish society which, if not caught in time, can have a substantial impact on the mental and physical health of the country.

The campaign brings the topic to life through two key visuals: still and film.

In Ireland, it was found that 1.8 million of us will experience loneliness each rugby season and surprisingly, it impacts younger adults the most.

This insight informed the creative response developed and brought to life through film.

There is a perception …