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What is the Waffle House Index? What to know about restaurant closures as Milton approaches [Video]

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Global Marketing Strategies

A trademark of most towns in the southeastern United States is the recognizable yellow and black sign signaling guests toward the famous Waffle House.Golden hashbrowns, gravy-smothered biscuits and crispy waffles with a hearty helping of maple syrup are among the classic Southern comfort foods. But when hurricanes tear through Southeastern towns, the hot meals and bold yellow signs of the local Waffle House provide another kind of comfort.If a Waffle House stays open in town, even in a limited capacity, neighbors are reassured that the coming storm is unlikely to cause devastation. A closed location of the dependable diner chain has come to indicate impending disaster. The metric is known as the Waffle House Index.What might sound like silly logic has become one of the most reliable ways for Southerners — and even federal officials — to gauge a storm’s severity and identify communities most in need of immediate aid.About …

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