How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Shy Shelter Cat Has Heartbreaking Way of Getting Around: ‘Still Adjusting’ [Video]

Categories
Global Marketing Strategies

A senior rescue cat named Theodore has captured the hearts of millions of viewers online with his unique behavior at a Colorado shelter.

The viral video, which was shared to TikTok on September 28 by Cat Care Society (@catcaresociety), shows the 9-year-old feline hiding under his small round bed, leaving viewers smiling at his resemblance to a turtle due to the makeshift shell he had unknowingly created. The video has been viewed more than 1.4 million times and has introduced a new audience to the rescue animal’s touching backstory and timid temperament.

Ariana Jenks, who works in marketing at the private, nonprofit organization founded in 1981, spoke to Newsweek about its mission to improve the quality of life for cats in need in the Denver, Colorado metro area.

“Our unique approach views all cats as worthy, regardless of their age or abilities,” Jenks told Newsweek. “Our shelter is free-roaming, meaning cages are only used when medically necessary; our …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos