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Record-breaking Viewing Figures for the Budapest Chess Olympiad [Video]

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Event Marketing and Sponsorships
Slovenia’s Matej Sebenik (L) and India’s Vidit Gujrathi in the 11th round of the 45th FIDE Chess Olympiad

Over 350 million viewers around the world watched the 45th FIDE Chess Olympiad in the Budapest BOK Hall on September 10-23 via online streaming. According to a statement from the National Event Management Agency (NRÜ), the event in Budapest attracted ten times as many viewers as the Chess Olympiad in India two years ago.

The NRÜ explained that the official broadcasts of the International Chess Federation (FIDE) were watched by more than 135 million viewers, while 48 million users followed the events on Instagram and 45 million on TikTok. In India, the number of live viewers exceeded 228 million. In addition, the Hungarian-language coverage reached more than one and a half million views on social media platforms. Over 200 journalists and photographers from 58 countries covered the Chess Olympiad in …

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