How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

Paying out disaster relief before climate catastrophe strikes [Video]

Categories
Integrated Solutions Offering

Beyond the complex byways of international finance, a simple solution is gaining ground to protect populations caught in the path of destructive extreme weather: transfer a little money via their mobile phones before disaster strikes.

Faced with a flood, superstorm or mega-fire, “the earlier you get the money, the better”, Ranil Dissanayake, a researcher at the Center for Global Development, told AFP. “Recipients can use the cash to prepare dwellings, stockpile food, or temporarily move to areas expected to be unaffected.”

“Imagine what a difference that can make for manual labourers,” he added. “If you can get cash to them ahead of a 50 degree Celsius (122 degree Fahrenheit) heatwave in northern India, for example, they don’t have to work through that” to put food on the table.

– Timing is critical –

Cash-in-advance assistance is part of the toolkit in other disaster-relief scenarios but should now be extended to extreme weather events made worse …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads