THE DOVE SELF-ESTEEM PROJECT CELEBRATES 20 YEARS OF EMPOWERING THE NEXT GENERATION WITH BODY CONFIDENCE EDUCATION AND EXPANDS REACH TO KIDS AS YOUNG AS 4 WITH NEW BLIPPI PARTNERSHIP [Video]

Furthering the brand’s commitment to self-esteem education, Dove launches a new body confidence program for kids as young as 4 years old to support a future where younger generations can experience a healthy and positive relationship with the way they look.

ENGLEWOOD CLIFFS, N.J., Oct. 9, 2024 /PRNewswire/ — This year marks Dove’s 20-year history of building body confidence and self-esteem in kids through the Dove Self-Esteem Project. Over the last two decades, Dove has reached more than 114 million young people with evidence-based no-cost resources proven to increase body confidence for parents, educators, carers and youth.

This year, coinciding with International Day of the Girl on 10/11, the Dove Self-Esteem Project is extending its programming to support a younger audience, as research reveals body image concerns can start to manifest as early as 4-years-old, and with 1 in 4 girls aged 4-6 years …