Adobe Launches Content Authenticity Web App to Protect Creators’ Work from Generative AI Misuse [Video]

Adobe has unveiled the Adobe Content Authenticity web app, a free tool designed to protect creators’ work and ensure proper attribution. This new app enables users to easily apply Content Credentials—metadata that serves as a “nutrition label” for digital content—ensuring their creations are safeguarded from unauthorised use. 

Supported by popular Adobe Creative Cloud apps such as Photoshop, Lightroom, and Firefly, Content Credentials provide key information about how digital works are created and edited, offering creators ways to claim ownership and protect their creations.

The company launched its Content Authenticity Initiative in 2019. With over 3,700 members backing this industry standard, the initiative aims to combat misinformation and AI-generated deepfakes. Adobe’s new web app builds on this legacy, offering a centralised platform where creators can apply, manage, and customise …