University Texas Permian Basin announces new partnership [Video]

ODESSA, Texas — The University of Texas Permian Basin (UTBP) announced a new partnership with Athletic Solutions. This partnership will be for the UTPB Falcons, as it is a step in getting their athletes name and likeness opportunities.   

UTPB’s Vice President for Athletics, Scott Larson, said through a news release, “we are excited to partner with Athletic Solutions to provide our student-athletes with an incredible opportunity to expand their personal brands and connect with our fanbase in new ways.” 

“This platform not only enhances the experience for our student athletes by allowing them to monetize their name, image, and likeness, but it also strengthens the bond between our student-athletes and supporters. It’s a win-win.”

The store will include headwear, t-shirts, and accessories, some with UTPB athletes’ names on them, the athletes will be paid directly with …