The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Googles latest AI injection will answer questions about images NBC 7 San Diego [Video]

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Voice Search Optimization

Google is injecting its search engine with more artificial intelligence that will enable people to voice questions about images and occasionally organize an entire page of results, despite the technology’s past misadventures with misleading information.

The latest changes announced Thursday herald the next step in an AI-driven makeover that Google launched in mid-May when it began responding to some queries with summaries written by the technology at the top of its influential results page. Those summaries, dubbed “AI Overviews,” raised fears among publishers that fewer people would click on search links to their websites and undercut the traffic needed to sell digital ads that help finance their operations.

Google is addressing some of those ongoing worries by inserting even more links to other websites within the AI Overviews, which already have been reducing the visits to general news publishers such as The New York Times and technology review specialists such …

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