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Data watchdog launches probe into Ryanair’s use of facial recognition technology [Video]

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Global Marketing Strategies

DATA PROTECTION COMMISSIONERS have opened an inquiry into Ryanair over the company’s use of facial recognition technology using the information of customers who book flights through third-party websites.

The airline independently verifies customer information against documents provided by online travel agents as Ryanair claims some websites attempt to scam consumers by sending fake passenger details.

The Data Protection Commission in a statement this afternoon said a number of complaints have been made about Ryanair requesting additional information from customers after they booked a flight through an online travel agent.

Graham Doyle, Deputy Commissioner, detailed that these complaints were made from inside the EU and that some of the information “may include biometric data”.

Ryanair has repeatedly called for third-party booking services to be better regulated.

As an intermediary measure, the company verifies customer information itself after people book using third-party services. One method includes the use of facial recognition technology …

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