YouTube Shorts, the short-form video platform, just received a big update: starting October 15th, 2024, Shorts videos can be up to 3 minutes long. This update could change the short-form video game, especially considering the potential TikTok ban in 2025.

Both platforms allow users to create short-form videos designed to be quick and engaging.

Alphabet, YouTube’s parent company, is likely positioning YouTube Shorts to grab TikTok’s audience, aiming to become the leader in vertical video content if TikTok really does get axed. With all these changes, it begs the question—YouTube Shorts vs. TikTok: Which one will come out on top in 2025? Is YouTube laying the groundwork now to fill the power vacuum left over by TikTok’s seeming demise?

Let’s take a look at what’s happening and what it means for content creators and brands alike.

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