UX Design Case Study: Starbucks’ Behind-the-Counter System [Video]

This project, “Bringing Interactive Unity to All Starbucks In-Store Connected Devices,” is by design consultancy Tactile. The firm straightened out the coffee chain’s behind-the-counter systems by tackling the work in five phases.

At the heart of the Starbucks café experience are their employees–an essential factor in delivering the perfect treat to customers. No minor feat, given the wide array of choices available. So, to help streamline the beverage-building process, Starbucks asked Tactile to craft a common UX strategy and UI design system for all their connected behind-the-counter equipment, now and into the future.

Tactile’s hands-on experience and direct working knowledge of Starbucks’ device ecosystem left us well-positioned to take on such a challenge. The resulting design system helped Starbucks realize more intuitive, enjoyable, and effective devices that balance the needs of both employee and customer. All this was done in an effort to continually deliver a better, more cohesive Starbucks …