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Google says it will stop linking to New Zealand news if a law passes forcing it to pay for content Boston 25 News [Video]

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Global Marketing Strategies

WELLINGTON, New Zealand — (AP) — Google said Friday it will stop linking to New Zealand news content and will reverse its support of local media outlets if the government passes a law forcing tech companies to pay for articles displayed on their platforms.

The vow to sever Google traffic to New Zealand news sites — made in a blog post by the search giant on Friday — echoes strategies the firm deployed as Australia and Canada prepared to enact similar laws in recent years.

It followed a surprise announcement by New Zealand’s government in July that lawmakers would advance a bill forcing tech platforms to strike deals for sharing revenue generated from news content with the media outlets producing it.

The government, led by center-right National, had opposed the law in 2023 when introduced by the previous administration.

But the loss of more than 200 newsroom jobs earlier this year — in a national media industry that totaled 1,600 reporters at …

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