myFitApp launches in-app Gamification | myFitApp [Video]

myFitApp’s new Gamification feature introduces an innovative approach to maintaining member engagement and motivation in an era where trends are constantly evolving.

With the fitness industry placing an increasing emphasis on the personalisation and interactivity of workout experiences, Gamification offers a unique solution to keep pace with these changing demands.

Brio Leisure was an early adopter of the brand-new feature.

Charlie Bull, Brio’s marketing and communications manager, said: “Gamification was one of the most requested features by our members when researching our new app. myFitApp gave us the ability, with its easy-to-use badge functionality.

“We had almost 5,000 badges claimed in the first 48 hours of going live.”

The interactive badges and virtual rewards provided by myFitApp add a layer of fun to fitness routines and serve as a powerful tool for member retention.

By fostering a sense of community through healthy competition, myFitApp encourages users to increase participation, try …