AI Deepfakes: A growing threat to consumer identity [Video]

SAN DIEGO COUNTY, Calif. — In today’s digital world, cyberattacks have gone from a distant possibility to an unavoidable certainty. CBS 8 talked with an expert on how AI deepfakes are a growing threat to consumer identity.

“Social engineering tactics are often exacerbated by the use of AI and deepfake, which can cause people to react in ways that they wouldn’t normally interact with a stranger,” said Rachel Bush, Vice President of Cybersecurity Risk at Nationwide.

In a world where video and audio can be manipulated with ease, it can be hard to know what’s real and what’s not.

“Really what the threat actor is doing is leveraging technology to convince you that they’re someone that they’re not,” said Bush.

A recent survey conducted by Nationwide found that …