Adam Neumann’s new startup is reworking WeWork’s old business model [Video]

Adam Neumann isn’t done with shared workspaces — and this time the founder of WeWork suggested he’s learned his lesson.

Just months after he was cut out of buying back WeWork, Neumann is now launching a rival flexible office service with a tweaked business model, according to Bloomberg.

Neumann’s new coworking venture, called Workflow, will operate under Flow, the residential real estate company that he started in 2022, the outlet reported.

And much like WeWork’s stated focus on community-building, Flow’s website describes its mission as “oneness,” or “connection with ourselves, our neighbors, and the natural world.”

“The lack of community and the disconnection that people feel is even more relevant today” than in the days of WeWork, Neumann told Bloomberg of Workflow.

Workflow’s new take on coworking spaces

Workflow will rent office space to both Flow …