AI Turned a Two-Month Task Into Hours, Says JLL CMO Siddharth Taparia [Video]

Following is a transcript of the video.

Siddharth Taparia: When it comes to marketing, I think one of the things that is top of mind for everybody is artificial intelligence.

Siddharth Taparia, I’m the global chief marketing officer for JLL, which is a Fortune 200 commercial real estate company. Our mission is to shape the future of real estate for a better world. And so that’s our belief that through real estate we can really build a world that’s better for the planet, better for the future generations.

So our AI journey really started when Chat GPT was first launched, I believe it was November of 2022. So we started talking and experimenting and playing with all the different tools that were becoming available in the …