4 Tested, Proven Ideas You Need To Know [Video]

A key part of developing a successful sales team is using sales training techniques that actually work. But for many B2B organizations, making lasting performance improvements through training is surprisingly difficult.

With that in mind, here are four tested and proven training techniques for sales teams—backed by original research—to help your reps reach peak performance and drive lasting behavior change.

Sales Training Techniques to Improve Your Team’s Performance

1. Flexible Sales Training Formats

A survey of 300 B2B companies revealed that nearly four out of five (79 percent) aren’t training the right number of salespeople on the skills they need each year. The top reason, cited by more than half of the organizations, is pressure on managers not to take their salespeople out of the field.

Live classroom workshops and facilitated training has long been heralded as the gold standard of sales skills training. But with more companies moving to flexible work arrangements, ongoing improvements to mobile technology, and remote selling becoming the norm, …