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Spirit Halloween Slams SNL’s Season Premiere Sketch Mocking the Chain [Video]

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Community Building and Management

Spirit Halloween had a scary good response to Saturday Night Live‘s parody of the chain.

During the season 50 premiere of Saturday Night Live on Sept. 28, the long-running sketch comedy show poked fun at Spirit Halloween and its ephemeral nature. The tongue-in-cheek skit appears to be an uplifting commercial, painting the retailer as a business to turn around “dead-end” communities and joking about its products.

The Halloween chain responded to the parody on X (formerly known as Twitter) on Monday, Sept. 30. “We are great at raising things back from the dead @nbcsnl,” they said, featuring an image of a Spirit Halloween-themed SNL costume, an “irrelevant 50-year-old TV show.”

The “costume” included  “dated references,” “unknown cast members,” and “shrinking ratings.”

“We don’t see a dead-end town. We don’t see an abandoned Kmart. We see a spirit, a Spirit Halloween,” cast members narrate. “Since 1983, Spirit Halloween has been helping our struggling communities by setting up shop in every vacant building in the country …

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